Facebook has launched their Offers product to a limited number of Business Pages, at first glance it looks like Facebook and the current approach may be just too powerful for this small business marketplace.
Maybe it’s the sharing mechanic, maybe it’s just the fact that Offers are new and attracting curious clicks, either way, I’m not sure Huon Bush Retreat (accommodation for up to 60 guests!) expected 120k new customers! (interesting to see how many actual customers they have gained) – fingers crossed they are not being drowned by calls right now.
No doubting the power of the Facebook fire-hose, hopefully they tame it before the product is released. I am curious to hear from someone at Huon Bush Retreat to hear what they think of the Facebook product.
Facebook offers are described here.
As an update to the post above, I went back to the Huon Bush Retreat Facebook page to get a sense of the impact the Facebook Offer had, the results are concerning.
The Good news is that lots of people are talking about Huon Bush retreat, according to Facebook, some 102k people are talking about the business, however, on the downside, you don’t have to look far to see what they are saying…
Sadly, the overwhelming sentiment is negative, through no fault of the Huon Bush Retreat. Their wall has been hijacked by unhappy Facebook members concerned that they are now being spammed by the Retreat.
Here’s a snapshot:
I hope they make it through this promotion with their reputation intact.