57 Signals co-founded Beyond Insurance with the goal of developing an innovative and efficient financial services marketing company that would serve as a proof of concept for one of the world’s largest insurers, QBE.

During the six month project, Beyond Insurance …

  • Built four discrete insurance brands with dedicated channels to target specific audience cohorts at a highly effective cost per acquisition
  • Tested new products and propositions in low risk/low cost environments
  • Developed the strategy and capabilities to leverage QBE’s customer data to lower customer acquisition cost and improve retention
  • Offered full service consumer marketing – strategy, creative, production, planning, buying, CRM

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