57 Signals co-founded Beyond Insurance with the goal of developing an innovative and efficient financial services marketing company that would serve as a proof of concept for one of the world’s largest insurers, QBE.
During the six month project, Beyond Insurance …
- Built four discrete insurance brands with dedicated channels to target specific audience cohorts at a highly effective cost per acquisition
- Tested new products and propositions in low risk/low cost environments
- Developed the strategy and capabilities to leverage QBE’s customer data to lower customer acquisition cost and improve retention
- Offered full service consumer marketing – strategy, creative, production, planning, buying, CRM
57 Signals 