Consumers have changed in the past 5 years, now they do more than consume, they create too.
Facebook, Pinterest, Twitter, Foursquare and others have trained their Billion users combined in the art of publishing. The pursuit of Comments, Likes and Shares are at the heart of Consumer Publishing, and getting those Likes can sometimes be more important than being truthful.
When it comes to feedback, trying to write a sharable review is at odds with the needs of the business being reviewed. Constructive feedback is great for the business owner, but isn’t all that sharable. Controversial, sensational, emotional, hateful and provocative are better. Combine this with an unhealthy disregard for issues of liable, with Online Ratings and Reviews sites perceived to be a Safe Harbour for the reviewer, and your business can suffer very badly indeed, with little or no recourse.
Yabbit provides a channel for consumers to give feedback that is both discrete and constructive, giving the Business Owner the chance to follow up and diffuse any issues before they become public. By promoting Yabbit you encourage your customers to channel their feedback to you in a constructive way, saving your business from expensive long term brand damage.