The simple rules of getting business referrals

Posted on by Billy Tucker

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Dan Sullivan’s 2005 book, How the Best get Better, contained some simple tips around improving your referability – I thought it would be useful to repeat here.

Four simple rules:

  1. Turn up on time
  2. Do what you say you will do
  3. Finish what you start
  4. Always say please and thank you.

What struck me most about this framework is the absolution simplicity of its guidelines, and the no-brainer nature of the points.

So if the rules of the game are this simple, why publish them here? Tragically these behaviours are atypical – especially rules 1 and 4!

Why 57 Signals?

Posted on by Billy Tucker

imageEvery business, offline or on, generously receives up to 57 Signals from a prospective client at the point they touch your business, those signals are there to be read and understood allowing your offering to be optimised in real time – maximising the likelihood of purchase.

Find and adjust to just 5 Signals for short term gain, build a strategy to address all 57 to change your business altogether.

Finding and exploiting these signals has contributed greatly to our success at Cudo, and over the coming months I will be talking to retailers across multiple industries about finding this kind of value from their existing data.

More to follow.

Cudo hits $1M in Revenue in 48 hours with Outrigger Resort offer

Posted on by Billy Tucker

Cudo set another new benchmark for the competitive group buying category today when exactly six months after launching it announced achieving $1 Million revenue in just 48 hours with an accommodation offer for the Outrigger Koh Samui Resort in Thailand.

The Outrigger deal went on to make $1.5M in sales overall, making it the highest grossing group buying deal in Australia to date. The high value deal offered consumers five nights at the new Outrigger Koh Samui Resort for $792, 74% less than the regular price of $3,000.

The Outrigger resort opened its doors on 1st February 2010 and ran the Cudo deal as a way to build recognition and demand quickly –through its above the line advertising across the Channel Nine network, ninemsn and its extensive member base. Cudo’s unique marketing offering has proven a huge success for the resort, with more than 10,000 room nights sold in less than four days – with no cash marketing outlay required.

Commenting on the success of their partnership with Cudo, Pieter van der Hoeven, Director of Sales & Marketing – Asia Pacific for Outrigger Hotels & Resorts said: “Cudo.com.au has delivered spectacular results for the Outrigger Koh Samui Resort and Spa, which only opened on February 1. The results from the short-term Cudo campaign have
dramatically exceeded Outrigger’s expectations.”

“The benefits to the property will be long-term, especially when our Australian guests return home and tell their family and friends about the services and facilities at the resort and the many attractions of Koh Samui.”

This is a record single-deal revenue for Cudo, Australia’s number one group buying site, which attracted more than 900,000 unique visitors in January. However, Cudo CEO Billy Tucker says this is a mark of things to come as the category’s value and breadth continues to increase.

Billy Tucker said, “While group buying deals have traditionally sat at a lower price point, the success of this offer confirms that if there’s a good saving to made, regardless of cost, the Cudo audience will buy it”

“This offer demonstrates that our members are very savvy indeed and more than willing to spend in the $1,000 range on an amazing offer. This was re-enforced when we sold almost 700 Silky Oaks Lodge offers at $969. Cudo brought accommodation to the Group Buying category and has continued to excel with great offers on these high end escapes. Previous outstanding Cudo deals include Voyages, Kingfisher Bay and O’Reilly’s Rainforest Retreat. Cudo offers a huge opportunity for premium businesses wanting to attract new clientele.”

“Cudo attracts the very best partner businesses and as a result we have the best members. It’s a winning formula that enables us to provide a wide variety of offers which in turn keeps our member-base interested and growing. Aussies have come to expect more from Cudo and we continue to deliver it.”