After following a link suggested by a LinkedIn contact I visited Open Forum hoping to read about a recent interview with Sir Richard Branson.
When I got there I was given the option to sign in with LinkedIn, easy I thought…
Luckily, I paused at the sign in page long enough to read the terms and realised that signing in with LinkedIn meant I would have to pimp out my beloved LinkedIn contacts… WHAT?
In exchange for access to this interview I have to provide Open Forum access to my LinkedIn contacts, worse still, let Open Forum communicate with my contacts as me! AS ME!(Just like my contact obviously had!)
This doesn’t seem like a fair exchange to me, not by any stretch. Unbridled access to over 1,600 contacts that I know personally and getting to masquerade to those contacts as me to spruik your company message, that would surely be worth many thousands of dollars, way more than the value of the content I suspect.
Time to look for another source of inspiration!