Is Privacy dead, or just too hard?

Lorrie Faith Cranor and Aleecia McDonald from Carnegie Mellon conducted a study recently which repositioned the lack of online privacy as a time issue.

They reported “To read every [online] privacy policy you encountered in a single year would take 76 work days……”

So we all want our time online to be a more private affair, but find it impossible to wade through the policies and figure out what’s what? Further, even if you had the time to read them, would anyone but a Privacy Specialist understand them, and worse, be willing to forgo the benefits brought by Facebook and Google in an effort to maintain some sort of online anonymity? I suspect not in each case.

It’s hard to see how to solve this issue.

At a minimum it would seem appropriate to provide a simplified privacy policy, which would at least encourage consumers to become familiar with the terms they are signing up to. Controlling what your cookies are used for may also be key, Personalisation, yes, targeted advertising, no.

Over time I worry that the role of government will be to reign in on the issue if left unsolved, which would be a bad outcome for all.

One thought on “Is Privacy dead, or just too hard?

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