yabbit.com–a feedback platform for business owners who care about great service…

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Things don’t always go well, no matter how passionate you are as a business owner. What’s important, is what you do next.

yabbit will help you to connect with your customers, on premise and off. Providing a platform to gather feedback about your business, and giving you a critical opportunity to respond when things have not gone well – before your highly connected and passionate customers turn to social media and their favourite ratings and reviews site to share their disappointment.

At no cost to you or your business, yabbit will provide an easy to use feedback platform that will encourage your customers to “tell it like it is” – simple, discreet feedback, straight to you, the one who cares the most, the business owner.

yabbit is looking for 100 passionate business-owners to get involved in a pre-launch Beta, to provide us with invaluable feedback that will help us shape this business into a game-changer for your business.

Go to www.yabbit.com to register.

Microsoft Socl, nice try, but not quite right.

SOCL

I still have a soft spot for the Bellevue Behemoth, I enjoy a Windows Phone 7 after all! Yet I can’t hide my disappointment with their new G+/Pinterest competitor So.cl having logged in for the first time today.

There was a time only a few years back when a Consumer Preview or Beta could be rough-as-guts bad – and early adopters would still evangelise the intent even though they had to cut the execution some slack!

However I think the world has moved on. Looking at innovation through a Lean Startup lens it feels appropriate to cut features in favour of capability when time to market is important. Yet what Microsoft have done with So.cl is enabled 100% of the product features at the expense of capability, in fact, I get errors at pretty much every turn!

In such a competitive market, when trial, adoption and subsequent user engagement/feedback is so critical, I think Microsoft are about the blow the advocacy available from that first wave of geek-adopters as a result of their surprisingly poor execution, a potentially fatal blow for a Network-effects dependent platform.

As an innovator the formula to success seems straightforward, annoy fewer customers than you delight and your advocacy will grow.

Sadly, Microsoft are engaging on a very dangerous battlefield with So.cl, I imagine their their enemies are moving in for the kill already. Another Wave anyone?

Social Media Landscape

Fascinating landscape from LumaScape, the full size version is here with a few others…

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