I clearly do have strong views ont he subject! As does the ABS who report that only 80% of 17 – 24’s actually have an email address.
As part of the “Get Schmart” 2012 Marketing Conference Billy Tucker, owner of data consultancy 57 Signals, believes that email will increasingly become a redundant form of communication in the retail world. Despite the incredible penetration of email in our society Billy believes that the under twenties demographic are increasingly using social media as their preferred platform of communication. As he puts it “If you’re in the email business, reaching that audience is going to be hard and getting harder.” Find out more by watching the video below and checking out more on the website www.getschmart.com.au